Using humor and drama, this workshop will show how media condition people from birth to adopt reactive, compulsive behaviors that can lead to risky lifestyles and use of drugs. Three media techniques which can be used to prevent drug use/misuse among young people will be discussed. Media literacy is about giving people the skills and knowledge to analyze media messages critically and to become smart consumers. Media advocacy is the strategic use of media as a resource for advancing a social or public policy initiative. Social norms marketing is a strategy used to promote healthy behavior and attempts to change perceptions of how much alcohol, tobacco, and other drugs peers use.
Participants will identify strategies used by the media to promote their messages.
Participants will gain awareness of and be able to assess media impact on the youth with whom they work.
Participants will explore media literacy, media advocacy, and social marketing and norming within drug misuse prevention and related risk and protective factors.
Participants will practice deconstructing media messages.
Presenter: Julie Stevens
Julie Stevens is an Advanced Certified Prevention Specialist and was a Licensed Chemical Dependency Counselor for 20 years. She has served as Director of Prevention for the Texas Commission on Alcohol and Drug Abuse, and Training Specialist for the University of Oklahoma’s Southwest Prevention Center, and most recently as Executive Director of LifeSteps Council on Alcohol and Drugs. She is currently Member At Large of the Board of the International Certification and Reciprocity Consortium and Advisor to the Prevention Committee. Ms. Stevens serves on the Texas Certification Board of Addiction Professionals and is chair of the Prevention Subcommittee. She has a bachelor’s degree in psychology from Baylor University and a Masters of Prevention Science from the University of Oklahoma.
In addition, Ms. Stevens is an adjunct professor for the University Of Oklahoma College Of Liberal Studies. She teaches core courses for Masters of Prevention Science Degree, including Foundations of Prevention and Prevention across the Lifespan.
Audience: The training was designed for all audiences.
Skill Level: The training was designed for any skill level.
An application for continuing education credit has been submitted to the NCSAPPB.
Funding in whole or in part for this event was provided by the N.C. Department of Health and Human Services, Division of Mental Health, Developmental Disabilities and Substance Abuse Services with funding from Substance Abuse and Mental Health Services