Communication Campaigns are used to create environmental change by changing norms, behaviors and policies of communities around multiple types of substances. Depending on the type of campaign, the target audience may be youth, adults and/or communities. During this training you will learn what resources and best practice steps are critical for implementing your campaign. This interactive training will include a 2 hour workshop session with peers to practice developing a campaign.
Breakdown of the days
- 1:00PM - 5:00PM (Session 1)
- 9:30AM - 11:30AM (Project work time)
- 1:00PM - 5:00PM (Session 2)
1. Introduction to the history of prevention messaging, including an in-depth look at his campaign theories have changed over the years.
2. Discussion of the goals and objectives of a communication campaign within the North Carolina Prevention system, as well as identify and apply North Carolina state standards to campaign work.
3. Learn the steps and best practices involved with planning, strategy development, implementation, and evaluation of a campaign.
4. Identify the target audience and the most appropriate channels for message distribution to that audience based on their unique characteristics/needs.
5. Create a timeline and marketing plan that will guide the campaign while following standards and best practices.
6. Become familiar with print ad principles, as well as the use of digital media. Gather tips and resources for material/message design, pilot testing, and distribution.
7. Learn how to effectively evaluate campaigns throughout the entire lifespan of the campaign.
Audience: The training is designed for substance abuse block grant providers implementing communication campaigns.
Skill Level: The training is intended to serve the needs of all skill levels.
Presenter: Stacey Stottler has 12 years of experience in substance use prevention, as a program manager, a prevention specialist, a training and technical assistance associate, and now as the State Opioid Response Prevention Program Manager. She specializes in Communication Campaigns and Youth Prevention Education, and is passionate about speaking with and learning from fellow prevention providers. Stacey graduated from the University of Illinois at Springfield, and currently resides in Illinois with her husband and three children.
An application for substance abuse specific continuing education credit has been submitted to the NCSAPPB.
Funding in whole or in part for this event was provided by the N.C. Department of Health and Human Services, Division of Mental Health, Developmental Disabilities and Substance Abuse Services with funding from Substance Abuse and Mental Health Services