(General) Communication Campaigns: Focus Group Guide For Message and Channel Testing

This guide provides an example focus group script for testing communication campaign messages and dissemination channels. It is organized to include a section header, notes where applicable, and the script, which is indented and in italics. This guide can be customized for new or existing campaigns. Places where customization is needed are underlined and in brackets. Additional resources for conducting a focus group are included on page 6. A checklist for conducting focus groups is on page 7. A template for note-taking is on page 8. This template can also be modified to hand out to participants for individual message ratings or rankings.