This webinar is designed to serve as a follow up to our Winter 2019 Dover Youth 2 Youth Empowerment Training. Even if you did not attend the prior training, the webinar is a great fit if you are interested in the respective topic!
This webinar is designed to provide participants with a framework for designing and rolling out a long-term campaign of at least a year or more. In this context, a campaign is considered a sustained effort that uses multiple projects, activities and other means to deliver a specific substance misuse message to the community. The training includes: the process of selecting a theme and core message on a targeted substance; planning a multi-faceted approach for delivering that message to the target audience in the community; describing how to conduct a “roll-out day” or rally to announce your new campaign; and examples of resources that can be used in delivering your message.
The concepts discussed will be illustrated by featuring examples of underage drinking and other campaigns conducted over the years by the students of Dover Youth to Youth. Resources from two underage drinking campaigns will be made available to participants who potentially wish to replicate them: The Fridge Campaign which sends a message to parents to control alcohol in their home and the Brain Campaign targeting teens & parents with the message that alcohol affects all the parts of the brain – not just the part that makes you “tipsy” and emphasizing the point that a teen’s brain is more susceptible to the impact of alcohol.
At the conclusion of the training the attendee will be able to:
- Describe the 3 key traits of a prevention campaign
- List 5 key features of a campaign "kick Off" event or rally
- Describe 3 examples of comprehensive campaigns and explain how youth could be in a leadership role in those campaigns
This training is designed for Substance Abuse Block Grant Prevention Staff and other community-based youth advocates who wish to learn more about integrating youth and younger adults in overall community-based activities.
The event is intended to serve the professional needs of moderately experienced professionals or anyone interested in improving their ability to better manage projects.
Dana Mitchell - Prevention Coordinator, Dover Youth to Youth - Dover Police Department
Dover Youth to Youth Participants
Funding in whole or in part for this event was provided by the N.C. Department of Health and Human Services, Division of Mental Health, Developmental Disabilities and Substance Abuse Services with funding from Substance Abuse and Mental Health Services Administration.