Social Media Training - Raleigh, NC
Materials for this Training Can be Found at the Bottom of the Article
Trainers Kristin Mattson and Jennifer Reynolds with Oak Ridge Associated Universities (https://www.orau.org/) will once again be providing social media training and technical assistance. Our Social Media Training and Technical Assistance Series will build off the NCTTA provided training sessions that were held on the same topic during Spring of 2018. The training series spaced throughout the spring and summer and focus primarily on the use of social media to improve dissemination of messages about substance use prevention.
There are multiple ways to be involved in the upcoming training series via webinar or Face to Face Training Opportunities.
Full-Day Social Media Training and Follow Up Intermediate Webinar:
ORAU Trainers will spend 6 hours talking through how to implement a social media strategy using several different platforms. Did you attend last year’s training? Have no fear, this session is meant to provide participants with new content about previously discussed channels, introduce new social media channels, and provide guidance on how to carefully create the best content. The session will include more time to practice learnings and share strategies with other participants. Please join us for an interactive day of learning. Remember in order to attend either the Raleigh or Winston Salem Face to Face Trainings make sure to complete the Social Media Primer Webinar scheduled for April 27 or have attended the NCTTA Spring 2018 Social Media Training. Register for Your Face to Face Trainings from one of the location links below:
All Face to Face Full Day Social Media Attendees will automatically be registered for a required follow up webinar! The webinar is for those who are experienced with social media and are ready to take their posting strategy to another level. It is required that participants attend a full-day training prior to attending this 90-minute webinar. What Do I Do to Register for this Intermediate Social Media Webinar? Nothing! Simply Attend the Face to Face Training!
This training is designed for SPF-RX Staff and Communities, Prevention Block Grant Professionals and LME/MCO Staff. The materials provided will be relevant to any substance abuse prevention provider who is interested in using social media to advance community messaging. Seating is limited and will be assigned based on the following priority: SPF-Rx Staff and Communities, Block Grant Staff and LME/MCO Staff.
The event is intended to serve the professional needs of moderate and/or advanced professionals or anyone interested in improving their ability to better manage community-based prevention efforts.
Kristin Mattson, MPH, MCHES—Kristin Mattson is a Health Education Specialist and Project Manager with over 10 years of experience working in education, communications, and public health. She is a certified group facilitator and experienced social media and communications trainer. In the past three years, Ms. Mattson has conducted close to 30 in-person and virtual communication training sessions including more than a dozen social media trainings, and 6 social media webinars. The majority of her trainings were specifically geared towards community-based organizations and anti-drug coalitions working to reduce opioid misuse, abuse, and overdose in the Appalachian region. In addition to developing and delivering training, Ms. Mattson also coordinated a series of thought leader interviews and community engagement sessions to inform a toolkit for community-based organizations communicating about the opioid epidemic in Appalachia.
Jennifer Reynolds, MPH, CHES—Jennifer Reynolds is Manager of Health Communication, Marketing, and Training at ORAU. She brings over 12 years’ experience managing programs and projects for federal government and non-profit clients, specializing in communication strategy, creating and promoting dynamic educational materials, and designing user-friendly web tools. Jennifer is a social media strategist and trainer who loves to help clients build communities, expand their reach, and create significant engagements on Facebook. With a background in behavioral science, she loves to share the science behind why people behave the way they do online – and how you can use that knowledge to your advantage! Jennifer’s past social media work has included launching CDC Breast Cancer and Village Partners International on Facebook. Jennifer has earned awards of excellence in digital marketing from the Public Relations Society of America (PRSA) and National Health Information Awards. Since 2015, Ms. Reynolds has supported ARC and the Centers for Disease Control and Prevention’s (CDC) Injury Center to establish best practices for communicating about opioid misuse, abuse, and overdose.
Funding in whole or in part for this event was provided by the N.C. Department of Health and Human Services, Division of Mental Health, Developmental Disabilities and Substance Abuse Services with funding from Substance Abuse and Mental Health Services Administration.