Reach Data Entry – for Environmental Strategies

Step 1

After updating the ‘Select reporting period’ drop down box with the appropriate reporting period, click on the About Intervention reporting option. 

Ecco Process Evaluation Dashboard Screen Capture 

Environmental – About Intervention 

Step 2

After clicking on About Intervention, make sure to click on Edit at the bottom of the drawer to make changes to the options.  For About Intervention there are two options for Question 1 and a possible follow up questions.

About Intervention - Question 1. Was this intervention active during this reporting period?
Answer:  Yes	Answer: No
Action:  Save and Complete Required Reporting Elements required.	Action: Save and proceed to next intervention to report on.
If Answer was Yes answer Question 2. Service groups/populations served by intervention? (Select all that apply.)

 Ecco Process Evaluation Dashboard Screen Capture 

Environmental – About Intervention Requirements

Step 3 

After completing the About Intervention Section, it is now time to click on the Reach area of ECCO and Report on the activities requested on the screen and as indicated on the screen capture below.  Make sure to Save to progress. 

Ecco Process Evaluation Dashboard Screen Capture 

Environmental – Master Total Reach 

 

Instructions for Completing Reach 

Environmental 

Master Total Reach 

ECCO Question Number	Question	Instructions
3	Number of new participants started this reporting period?	Count all new participants per prevention education program one time per fiscal year.  i.e. If you conduct All Stars in October with 23 students and 2 join in November, count 23 students in October and 2 in November.  If you conduct Project Alert in February, count all participants one time per fiscal year regardless of whether they attended your October All Stars program.
4	Are counts exact?	Enter Yes or No.  Do your best to get counts exact but be honest if they are not.
5	New Participants by gender	Count the number of new participants by Male, Female or Gender Unknown (if applicable)
6	Attendees by age 0-65+	Enter attendees by age ranges while the sum will auto-calculate.  If you do not enter a matching number calculated for age as was calculated for gender, you will get a RED number.  Make changes until the number is no longer red.
7	Attendees by  Hispanic Origin Count	Enter attendees by Hispanic origin while the sum will auto-calculate.  Choices include: Hispanic or Latino, Not Hispanic or Latino, Hispanic Origin Unknown.  If you do not enter a matching number calculated for Hispanic origin as was calculated for gender and age, you will get a RED number.  Make changes until the number is no longer red.
8	Attendees by Racial category count	Enter attendees by racial category while the sum will auto-calculate.  Choices include: American Indian or Alaska native, Asian, Black or African American, Native Hawaiian or Other Pacific Islander, White, Multiracial (more than one race, and Race unknown.  If you do not enter a matching number calculated for age as was calculated for gender, age and Hispanic origin, you will get a RED number.  Make changes until the number is no longer red.

*Reach questions are worded slightly differently on the example than in the instructions.  The instructions reflect the most recent wording on ECCO. 

Save your data every time by pressing Save on the bottom center of the screen.  Remember that within each month, the numbers will not auto-calculate and must be added manually as necessary. 

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Environmental – Training of Environmental Influencers 

Instructions for Completing Reach 

Environmental 

Training of Environmental Influencers 

ECCO Question Number	Question	Instructions
9	Number of new training groups started this reporting period?	Indicate the number of new groups trained this reporting period.
10	What were the format(s) of the training of environmental influencers this reporting period? (Select all that apply.)	Select the format(s) of the training setting (Choose all that apply):  Individual  Small group (2-9)  Large group (10-49)  Extra-large group (50+)  Web-based  Other (Describe)
11	For which new groups did training commence this reporting period?	Indicate the groups that new training started for.
12	Training Topic	Include the training topic provided for the new groups.

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Environmental – Policy Review, Enactment, or Modification 

Instructions for Completing Reach 

Environmental 

Policy Review, Enactment, or Modification  

ECCO Question Number	Question	Instructions
13	Number of new organizations/agencies engaged to review, enact, or modify policies?	Indicate the number of new organizations/agencies that were engaged to review, enact or modify policy this reporting period.
14	What type of new organizations/agencies did you engage to review, enact, or modify policies?	Include the organizational or agency type that was engaged.
15	What type of policies did you work to review, enact, or modify? (Select)	Select the policies(s) that were impacted (Choose all that apply):  Retail access  Social access  Consumption of substances in public places  Regulations on alcohol or prescription drug advertising and billboard placements in the community  Establish school, workplace, or organizational policies related to substance use  Reduce the problems/consequences associated with substance abuse  Other (Describe)
16	Number of policy makers contacted this reporting period?	Indicate the number of policy makers contacted this reporting period.
17	Was the policy review, enactment, or modification completed this reporting period?	If Answer is yes, upload policy review result, new policy language, and/or policy modification language.

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Environmental – Support for Enforcement 

Instructions for Completing Reach 

Environmental 

Support for Enforcement  

ECCO Question Number	Question	Instructions
18	Number of new organizations/agencies engaged with to support enforcement efforts?	Indicate the number of new organizations/agencies that were engaged to support enforcement efforts this reporting period.
19	What type of new organizations/agencies did you engage with to support enforcement efforts?	Include the organizational or agency type that was engaged.
20	Which of the following type of policies did you support enforcement of this reporting period?	Select the policies(s) that were impacted (Choose all that apply):    Retail access  Social access  Consumption of substances in public places  Regulations on alcohol or prescription drug advertising and billboard placements in the community  Establish school, workplace, or organizational policies related to substance use  Reduce the problems/consequences associated with substance abuse  Other (Describe)
21	How did you support enforcement of this policy?	Describe the type of support that was delivered.

 Ecco Process Evaluation Dashboard Screen Capture 

Environmental – Communication Campaign 

Instructions for Completing Reach 

Environmental 

Communication Campaign 

ECCO Question Number	Question	Instructions
22	Number of new organizations/agencies engaged with to develop and/or implement communication campaign?	Indicate the number of new organizations/agencies that were engaged to implement communication campaigns this reporting period.
23	What type of new organizations/agencies did you engage with to develop and/or implement communication campaign?	Include the organizational or agency type that was engaged.
24	What is the target audience for your communication campaign? (Select all that apply.)	Indicate the target audience for the communication campaign (indicate all that applies):  Middle school students  High school students  College students  Parents  Other (Describe.)
25	Briefly describe how you engaged the target audience in the campaign development and/or implementation this reporting period.	Describe how the target audience was engaged.
26	What is the target of your communication campaign? (Select)	Indicate the target of your communication campaign:  Social Norms  Support for Prevention
27	What type of policy are you working to implement, modify, or enforce with this communication campaign?	Select the policies(s) that were impacted (Choose all that apply):    Retail access  Social access  Consumption of substances in public places  Regulations on alcohol or prescription drug advertising and billboard placements in the community  Establish school, workplace, or organizational policies related to substance use  Reduce the problems/consequences associated with substance abuse  Other (Describe)
28	Was this communication campaign locally developed?	Indicate either Yes or No
29	Communication campaign name	Indicate the formal name of the communications campaign.
30	Were new communication campaign materials developed this reporting period?	If yes, upload print materials and links to multi-media materials.

The Environmental Section of Ecco also includes reporting options for the following activities listed under Communication Campaigns: 

• Radio PSAs 
• Television PSAs 
• Print Ads 
• Posters 
• Letters to the editor 
• Billboards 
• Banners 
• Websites 
• Social Media 
• Press Release  
• Other Information Dissemination  
• Upload materials 

The following pages in the ECCO Manual provides user documentation to access reporting for these features.   

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Environmental – Communication Campaigns – Radio PSAs 

Instructions for Completing Reach 

Environmental 

Communication Campaigns – Radio PSAs 

ECCO Question Number	Question	Instructions
32	Number of new radio ads created this reporting period?	Indicate number of radio ads completed.
32a.	Number of radio ads aired this reporting period?	Indicate the number of radio ads aired.
32b.	Number of individual times radio ads aired this reporting period?	How many individual times did was the radio ad aired?
32c.	Number of different stations on which radio ads aired this reporting period?	Indicate number of stations that the ads appeared on.
32d.	Names of stations on which radio ads aired during this reporting period?	Include the names of the stations which the radio ads aired on.
32e.	Provide any information you have on the reach of the radio ads.  This could include information provided by the radio stations or advertising agency on ratings points; the average number of viewers at the time the ads aired; the geographic area where the ads aired; and the target audience of the related radio programs.	Include statistical information about reach provided by formal and informal sources.
32f.	What is the estimated new reach of the radio ads this reporting period?	During the new month, what is the estimated reach for the radio ads.

 Ecco Process Evaluation Dashboard Screen Capture 

Environmental – Communication Campaigns – Television PSAs 

Instructions for Completing Reach 

Environmental  

Communication Campaigns – Television PSAs 

ECCO Question Number	Question	Instructions
33	Number of TV ads created this reporting period?	Indicate number of TV ads completed.
33a.	Number of TV ads aired this reporting period?	Indicate the number of TV ads aired.
33b.	Number of individual times TV ads aired this reporting period?	How many individual times did was the TV ad aired?
33c.	Number of different stations on which TV ads aired during this reporting period?	Indicate number of stations that the ads appeared on.
33d.	Names of stations on which TV ads aired during this reporting period?	Include the names of the stations which the radio ads aired on.
33e.	Provide any information you have on the reach of the TV ads.  This could include information provided by the television stations or advertising agency on ratings points; the average number of viewers at the time the ads aired; the geographic area where the ads aired; and the target audience of the related television programs.	Include statistical information about reach provided by formal and informal sources.
33f.	What is the new reach of the TV ads this reporting period?	During the new month, what is the estimated reach for the TV ads.

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Environmental – Communication Campaigns – Print Ads 

Instructions for Completing Reach 

Environmental 

Communication Campaigns – Print Ads 

ECCO Question Number	Question	Instructions
34	Number of print ads created during this reporting period?	Indicate number of print ads completed.
34a.	Number of print ads published during this reporting period?	Indicate the number of print ads aired.
34b.	Number of individual times the print ads ran during this reporting period?	How many individual times did was the print ads aired?
34c.	Number of different publications in which the ad(s) ran during this reporting period?	Indicate number of publications that the ads appeared on.
34d.	Names of publications in which ad(s) ran during this reporting period?	Include the names of the publications which the ads aired on.
34e.	Provide any information you have on the reach of the print ads.  This could include information provided by the newspaper or magazine on its average readership, the geographic area in which the publication was distributed, and the target audience of the publication.	Include statistical information about reach provided by formal and informal sources.
34f.	What is the estimated new reach of the print ads this reporting period?	During the new month, what is the estimated reach for the print ads.

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Environmental – Communication Campaigns – Posters 

Instructions for Completing Reach 

Environmental 

Communication Campaigns – Posters 

ECCO Question Number	Question	Instructions
35	Number or prevention posters created this reporting period?	Indicate number of prevention posters created.
35a.	Number of prevention posters distributed this reporting period?	Indicate the number of prevention posters distributed.
35b.	Number of prevention posters displayed this reporting period?	How many prevention posters were displayed this reporting period?
35.0.c.	Location/Setting	Indicate the location/setting that the poster appeared in.
35d.	Provide any information you have on the reach of the posters.  (If displayed in schools or other specific venues, estimate reach based on student population or number of clients an organization serves per month, etc.).	Indicated information on the population the poster may reach.
35e.	What is the estimated new reach during this reporting period?	During the new month, what is the estimated new reach for the radio ads.

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Environmental – Communication Campaigns – Letters to the editor 

Instructions for Completing Reach 

Environmental 

Communication Campaigns – Letters to the editor 

ECCO Question Number	Question	Instructions
37	Number of letters to the editor of the local newspaper or community newsletters set this reporting period?	Indicate the number of letters to the editor that were submitted.
37a.	Number of letters to the editor of the local newspaper or community newsletters published this reporting period?	Indicate the number of letters to the editor that were published.
37b.	Names of publications	Names of the newspapers/community newsletters where the letters to the editor were published.
37c.	Provide any information you have on the reach of the letters this reporting period.  This could include information provided by the newspaper or magazine on its average readership, the geographic area in which the publication was distributed.	Provide any information you have on the reach of the letters this reporting period.

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Environmental – Communication Campaigns – Billboards 

Instructions for Completing Reach 

Environmental  

Communication Campaigns – Billboards 

ECCO Question Number	Question	Instructions
38	Number of billboards created this reporting period?	How many new billboards were installed?
38a.	Number of billboards displayed during this reporting period?	Total number of billboards displayed this reporting period.
38b.	Number of weeks during which billboards were displayed during this reporting period?	What is the total number of weeks the billboards were displayed this reporting period (combined).
38.0.c.	Location/Setting	Indicate the geographic setting where the billboards were displayed.
38d.	Provide any information you have on the reach of the billboards.	What is the reach of the billboard message (traffic count, etc).
38e.	What is the estimated new reach of the billboards this reporting period?	What is the new reach of the billboard this reporting period.

 Ecco Process Evaluation Dashboard Screen Capture 

Environmental – Communication Campaigns – Banners 

Instructions for Completing Reach 

Environmental  

Communication Campaigns – Banners 

ECCO Question Number	Question	Instructions
39	Number of banners created during this reporting period?	How many new bnners were installed?
39a.	Number of banners displayed during this reporting period?	Total number of banners displayed this reporting period.
39b.	Number of weeks during which banners were displayed during this reporting period?	What is the total number of weeks the banners were displayed this reporting period (combined).
39.0.c.	Location/Setting	Indicate the geographic setting where the banners were displayed.
39d.	Provide any information you have on the reach of the banners displayed during this reporting period.	What is the reach of the banner message displayed.
39e.	What is the estimated new reach of the banners this reporting period?	What is the new reach of the banner this reporting period.

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Environmental – Communication Campaigns – Websites 

Instructions for Completing Reach 

Environmental  

Communication Campaigns – Websites 

ECCO Question Number	Question	Instructions
42.	Number of visits to website during this reporting period?	Indicate the number of visits to the website during this reporting period?
42a.	Number of new (as compared with returning) visitors during this reporting period?	How many new visitors were tracked by the website during the current reporting period?
42b.	Total number of unique page views during this reporting period?	Report the number of unique page visits during the reporting period.
42c.	Average amount of time spent on the website during this reporting period?	Include the average amount of time spent browsing the website.

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Environmental – Communication Campaigns – Social Media 

Instructions for Completing Reach 

Environmental  

Communication Campaigns – Social Media 

ECCO Question Number	Question	Instructions
43.0	Social Media Type (Select one)	Select the Social Media Type from the drop down box:  Facebook  Twitter  Instagram  Other (Describe)
43.0.a.	Social Media Account Name	Indicate the specific name of the Social Media Account (for example: Yadkin County Lock Your Meds, etc)
43.0.b.	Number of unique posts this reporting period?	How many unique social media post occurred this reporting period
43.0.c.	Number of new impressions this reporting period?	How many impressions were tracked via social media posts this reporting period?
43.0.d.	Number of new followers this reporting period?	Indicate the new number of followers recorded this reporting period.
43.0.e.	Number of new likes this reporting period?	How many new likes did the page receive during the reporting period?
43.0.f.	Number of new shares?	Indicate the number of new shares recorded during the reporting period.

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Environmental 

Communication Campaigns – Press release 

Instructions for Completing Reach 

Environmental 

Communication Campaigns – Press release  

ECCO Question Number	Question	Instructions
44.	Number of press releases created this reporting period?	How many press releases were created during the reporting period?
44a.	Number of press releases published this reporting period?	Indicate the number of press releases published during the reporting period.
44b.	Provide any information you have on the reach of the press release(s).  This could include information provided by the publication on its average readership, the geographic area in which the publication was distributed, and the target audience of the publication.	Provide any information you have on the reach of the press releases this reporting period.
44c.	Estimated new reach this reporting period?	What was the total reach for press releases during the reporting period?

 Ecco Process Evaluation Dashboard Screen Capture 

Environmental  

Communication Campaigns – Other Information Dissemination 

Instructions for Completing Reach 

Environmental 

Communication Campaigns – Other Information Dissemination 

ECCO Question Number	Question	Instructions
49.0.	Name of material
49.0.a.	Number created this reporting period?
49.0.b.	Number of disseminated this reporting period?

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Environmental 

Prescription Drop Boxes & Medicine Safes 

Instructions for Completing Reach 

Environmental 

Prescription Drop Boxes & Medicine Safes 

ECCO Question Number	Question	Instructions
50. a	Number of drop boxes included in program?	Indicate number of drop boxes included in program?
50.0.b.	Location/Setting	Include the location of the included drop boxes.
51	Provide any information regarding the reach of your drop box program	Include any counts/usage data regarding the provided drop boxes.
51a.	What is the estimated new reach of your drop box program this reporting period?	What is the estimated new reach of your drop box program this reporting period?
52	Number of drug lock boxes or medicine safes distributed this reporting period?	How many drug lock boxes or medicine safes were distributed this reporting period?
53	Number of drug “Take Back” events you participated in this reporting period?	Indicate number of events participated in.
54.a.	Number of participants (people dropping off medications) during “Take Back” event this reporting period?	How may participants were involved in Take Back events?
54.b.	Pounds of medication collected during “Take Back” events this reporting period?	What was the total pounds of medication collected during the Take Back event?

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Environmental 

Other Environmental Interventions 

Instructions for Completing Reach 

Environmental  

Other Environmental Interventions 

ECCO Question Number	Question	Instructions
55	Are you reporting on an intervention that does not fall into the categories of policy, enforcement, training or environmental influencers or social norms campaign, or safe storage and disposal?	Include information about Other Environmental Strategies.