Opioid Prevention Communication Campaign Toolkit

This toolkit is meant to serve as a resource for organizations using positive prevention messaging to address the opioid epidemic in their communities. This toolkit provides a checklist of campaign work and tools to assist in the planning and implementation of a Lock Your Meds campaign as well as suggestions for activities to conduct in your community.

Messaging alone is not enough to make an impact in the community. An effective communications campaign is comprehensive, targeted to your audience, involves diverse partners, based on data and includes multiple avenues to spread the message. The message is only a piece of the bigger more comprehensive strategy. To truly make an impact, a strategy needs to also provide the tools and resources to increase barriers and reduce access to the problem. This toolkit is designed to help an organization create the partnerships and align resources necessary to maximize reach and effectiveness.